Surefire SEO Tips

Throughout this article I will give you some surefire SEO tips of 2016. Search engine optimization is a process which requires a lot of work, a lot of time and a lot of passions. We will dive into more about how to do SEO. But before that it’s important to set some expectation. SEO is a bit different than other marketing strategies and understanding these differences will help us to measure a successful SEO campaign.

A Complete Surefire SEO Process

SEO is a long time process and it builds a long time value. It takes time to develop and execute on your strategy. You should follow some essential steps. Such as_

•   Execute strategy
•  Research keyword
•   Create content
•   Build links
•   Resolve technical issues

It’s a never ending process. There is always work to be done. SEO is not a onetime project. It’s a process that you should continue for the long hole. Because search engine are always trying to improve their product to help deliver results that people want. So they always try new things. Sometimes this changes are algorithmic other changes are more about feature or different ways of presenting different kind of content to users. Search engines will keep making changes to enhance the experience for the users. So we have to work with this changes.

What Have To Do Before You Starting Surefire SEO Campaign

1.       Keyword Research: Before you start optimizing your website you need to know what you’re optimizing for. Your first step of the surefire SEO campaign will be finding less competitive keyword that you have to focus.

Keywords

•   The search terms people enter into search engines.
•   The bottom line is that people all over the world are typing in all kinds of keywords every second of every hour of every day and it’s important for us to understand what the type and so we can optimize a pages to begin the search results for those terms.

2.       Keyword distribution

Keyword distribution is the process of the signing key words to specific pages on your website.  This is an important step in the content creation process. Distribute your targeted key naturally. Keyword distribution-

•  Keyword in h1 tag/Meta title tag
•   Keyword in meta description
•  Keyword in content

3.       Website decoration

Search engines never rank the ugly looking websites. So it is very important to decorate your website. Your site’s navigation system must the perfect that visitors can browse it easily. It will be helpful to reduce your site’s bounce rate.

4.       Good quality content

Never write content for the search engines. Write content for the human being/visitors. Your content should be more informative or educational. You can use non-text element like images or videos in the content. Read more about it.

5.  Robots.txt

Search engines will always try to crawl your links for as much additional content as they can find to index. Sometime you might have pages like contact, Join us, Member or personal page that you don’t want to index. You can set rules for the robots that which page they can index and which not. You can do this by uploading Robots.txt file to your root directory.

 6.  Google Webmasters tools

I will give you some surefire SEO tips here. Your site mast be verified by Google Webmasters tools. Let's take a look at how to use the very basics of Google Webmaster tools to learn what information Google has about your website as well as provide Google with a

few instructions about how to index your pages. The first step is to go to

google.com/webmasters/tools and sign in to your account. This will require a Google account. Just click ADD A PROPERTY (Red button) and put your website URL into the box.

If you don’t already have any Google account like Gmail account, you have to create one.

7.  XML sitemap

It’s important to understand how search engines discover new content on the website. Search engines identify new content is by filing links much like you and I locally through links to go from one page to another page. Search engines do the exact same thing to find an index content. If you want to make sure that search engines pick up your new content you have to create a XML sitemap. XML sitemap is really just a listing of your pages content and a special format that search engines can easily read.