38 Content Marketing Stats That Every Marketer Needs to Know in 2016

Content marketing involves creating and filtering relevant and important content, so you can utilize the marketing procedures to change or enhance consumer behavior. Content marketing refines your communication with your customers, so you can build a strong relationship with them that ultimately rewards you with more sales and loyalty.

While it is proven as true that content marketing is the present and future of marketing, and many leaders and marketing experts around the world concluded the same thing. However, many marketers are yet to understand why. Now 38 statistics listed below will dispel any form of doubt regarding content and prove how effective it is for every company and industry across the world.

1.  "Content marketing drives higher conversion rates" (Source: CMI) - if you put content marketers and non-content marketers in comparison, you will notice conversion rates that are nearly six times higher than their competitors. Although content marketing needs a solid investment of time, skill, and finance, it efficiently produces much higher conversion rates than traditional marketing. I know a SEO agency who has a good record on content marketing. They provides all SEO services, such as On page SEO service, Off-page SEO, Professional SEO audit and error fixation. They can Boost your site's traffic and sales.
2. "Email marketing represents a useful form of content marketing" (Source: CMI) - upon comparing the effect of varied content distribution channels, it becomes crystal-clear that email marketing tops all with the largest overall reach. For every $1 spend, email marketing returns a staggering $42 in ROI. That is a whooping ROI, right? Email can be customized, targeted, and sent directly to a client's inbox, it is an effective and easy way for marketers to reach out to their clients.
3. "42% of B2B marketers say they are effective at content marketing". (Source: CMI) - if done correctly, content marketing beyond the shadow of a doubt can bring skyrocketing outcome for your business. However, like all other eCommerce methods, it also takes time and patience to grow effective at it. 42% of B2B marketers register that they are effective in their content marketing efforts. Content marketing is a solid, long-term approach giving your brand more exposure.
4. "60% of marketers create at least one piece of content each day" (Source: eMarketer) - if you want to build up your business, you have to be consistent. Companies and marketers who do not prioritize consistency stumble to gain leads. Lead Digital Strategist at Royal Jay, Robbie Richards amplified his traffic to 272% in 30 days by just publishing the right content and promoting it to the right people.
5. "200 million people now use ad blockers" (Source: CMI) - as of August 2015, 200 million people worldwide installed tools on to their computer, and phones to block ads. Well, if you are a marketer and rely on paid advertising, then the news does not bode well for you. So, how can you promote your content and reach out to the people who are trying to block you? The secret is content. If your content is good, then customers are likely to interact with you. 
6. "Content marketing leaders experience 7.8 times more traffic that non-leaders" (Source: CMI) - people who can create attractive, well-woven, valuable content can grab the readers' attention strongly and experience more traffic to their sites than their competitors. People want valuable, useful content, if you can provide them with that. You are also likely to see an uptick in traffic.
7. "Content produces brand recall, which increases engagement" (Source: CMI) - 56% of marketers believe content based on personal needs can increase engagement rates. Personalized content carves your brand's name in the consumers' mind. This type of content also entices consumers to engage more with your company.
8. "Year-over-year growth in unique site traffic is 7.8x higher for content marketing leaders compared to followers (16.7% vs. 2.5%)" (Source: Aberdeen) - content marketing leaders set the pace of ongoing marketing trends. Leaders have their ways of blazing a trail while influencing others to follow in their footsteps. However, leaders seem to be lagging behind in encouraging novices and their existing followers. So, what should we, followers, do? We may try retracing the path the leaders created, and increase our time on writing instead of reading.
9. "57% of marketers reported custom content was their top marketing priority for 2014" (source: Altimeter) - your customized content will grant you 78% consumers. But, what is custom content to begin with? Custom content refers to the creation of branded content for a customer. Custom content will help you communicate with your existing customers.
10. "61% of customers are influenced by custom content" (source: Dragon Search Marketing) - that is a whopping number of customers. If you run a membership site for example, custom content will help you grow and retain your customers. Because custom content focuses on usage instructions of a product. And, custom content instructs you on how you can utilize it the best.
11. "While content marketing costs 62% less than outbound marketing, it generates more than three times as many leads" (source- CMI)  - while content marketing beginners may assume that content marketing is expensive, actually it is not. It is actually cheaper than traditional marketing methods. Because content marketing can significantly lessen your investment spent on advertising. Due to being useful, easy to begin, content marketing became popular with consumers.
12. "The majority (88%) of B2B marketers use content marketing in their marketing strategies" (source-CMI) - most B2B marketers prefer content marketing, so they can use it to provide foundation for their marketing strategy. Content marketing actually offers extreme flexibility for brands and companies to communicate with their customers. That is why for sustainable value, marketers choose CM.
13. "Most B2B marketers use at least 13 content marketing tactics" (source-CMI) - marketers want to wade through dense competitors as the competition platforms become populated with new investment, new competitors. That is why, marketers push various content formats and deliver them to see which one is performing better. They also use several different marketing platforms to publish the content. Content marketing wields more power when publishing them through different channels.
14. "73% of major organizations hire someone to change their content marketing strategy." (Source-CMI) - as content marketing is becoming more and more popular everyday, major companies consider hiring people to take care of their content creation, publishing and distribution.    
15. "78% of CMOs believe content is the future of marketing." (Source: DemandMetric) - with the evolution of the web, the cacophony the audiences are creating on social media is becoming louder each day. Businesses and CMOs need to cash in too if they want to utilize the congregation. You may try revising marketing tactics and tune them in a way that involves listening to the audience more. Use email segmentation, create attractive content, check out other blogs, forums and see what is working for them and how you can attract their customers to your blog.
16. "39% of marketing budget is spent on content marketing by the most effective B2B marketers." (Source: TopRankBlog) - another stat that proves why you need to consider allotting a certain percentage of your marketing budget towards content creation, content metrics, and distribution.
17. "48% of smaller organizations have a documented content strategy, compared to only 41% of larger organizations." (Source: CMI) - clever marketers do not reinvent what already is performing well. They know what is working for them and re-produce it. And, a documented strategy gives them the upper hand in generating more leads.
18. "60% of the most effective B2C marketers have a documented strategy." (Source: CMI) - we learned of the stat how documented strategy helps replicate strategy and win. That also applies for B2C marketers. If you want to engage customers more, then producing a variety of content will make your tasks much easier.
19. "70% of B2B marketers rate in-person events as effective." (Source- TopRankBlog) - speaking on the stump is one of the most effective ways to grow your blog. But, in-person events lead to even better results for B2B marketers than for B2C marketers.
20. "74% of people suffer from glossophobia (fear of public speaking)." (Source: BrandonGaille) - speaking in the public causes anxiety for many people. It is also true for content and digital marketers. You need to hone your public speaking skill if you want to promote your brand further.
21. "B2B marketers with a documented strategy are more likely to consider themselves effective." (Source: CMI) - the importance of a documented strategy cannot be understated. It worked for B2C marketers, it works for B2B marketers too. You do not need to reinvent a strategy all the time. Just develop a winning strategy, and stick to it, unless it needs tweaking.
22. "86% of highly effective organizations have someone in charge of content strategy." (Source: CMI) - successful CEOs and marketing experts who found success in their various sectors prioritize time over money. That is why they appoint a skilled person to maintain content creation and promotion.
23. "72% of marketers think that branded content is more effective than magazine ads." (Source: Custom Content Council) - as the Webosphere got expansive, and unfettered, there has been a steady decline in the demand for traditional publications like magazines, newspapers and journals. These channels may not completely vanish, but it is time for the www. And, they are also aware of it, that is why they publish an online version of their printed version, and it ensures their fluent existence in virtual world. Create branded content to appeal to more customers.
24. "69% of marketers say content is superior to direct mail and PR." (Source: Custom Content Council) - several traditional marketing tactics have experienced better results creating effective content and sourcing the ideal customers to target. And, the tactic is much more powerful than sending promotional perks or direct mail pieces to them.
25. "Almost 60% of marketers reuse content two to five times. They generate "snackable" content based on assets." (Source: LookBookHQ) - content re-supplying proved critical for a successful marketing campaign. Content repurposing is the quickest way to generate snackable content.
26. "64% of B2B marketers outsource writing." (Source: TopRankBlog) - content outsourcing dominates a large part when it comes to lead generation and improving productivity.
27. "50% of respondents expressed a desire to be able to measure how much real attention people are paying to their content." (Source: Contently) - you need measure every metric everything distinctively to determine how much real attention people are paying to your content.
28. "72% of marketers are producing significantly more content than they did a year ago." (Source: CMI) - be mindful of content quality rather than content quantity. 72% of marketers are producing more content, however focus on their quality too.
29. "82% of marketers who blog see positive ROI from their inbound marketing." (Source: HubSpot) - blogging wields a key factor in growing your online business. Consider blogging more.
30. "The most common content marketing delivery mechanism is social media, used by 87% of marketers." (Source: CMI) - leverage the power of social media to build relationship with your customers.
31. "76% of B2B marketers blog and 73% publish case studies." (Source: CMI) - case study is a type of content that will increase traffic to your site.
32. "About 49% of marketers are learning to drive content to align with the buyer's journey." (Source: LookBookHQ) - customers go through many different stages of a cycle to buy your product, so align your content with each stage.
33. "Up to 81% of marketers plan to increase their use of original written content." (Source: Social Media Examiner) - effective, informative, useful, and original content offer an exquisite experience for readers.
34. "Last year, infographic usage grew from 9% to 52%." (source: DemandGem) - aesthetic, useful infographics can trim a complicated topic into a simple matter visually. More and more companies are opting for infographic usability.
35. "The demand for infographics has increased 800% in the past year." (Source: Unbounce) - as infographics can highlight a complex topic in the most simplest forms, its demand has increased by 800%.
36. "91% of B2B marketers use LinkedIn to distribute content." (Source: TopRankBlog) - opt to LinkedIn if you want to appeal to an audience who will value and respond to your content. LinkedIn should be your #1 choice for creating professional-looking content.
37. "28% of marketers want to learn more about the art of podcasting." (Source: Social Media Examiner) - a lot of people prefer listening to reading. Marketers who leverage podcasting benefits can attest to its effectiveness.
38. "58% of marketers said “original written content” is the most important type of content, outdoing visuals and videos." (Source: Social Media Examiner ) - You may have heard a lot about prioritizing video content, infographics, visual content, etc. However, a survey conducted by Social Media Examiner more than half of marketers prefer original written content to visual content. The datum could bode well for you if you do not have the budget to finance visual content. You can still focus on delivering written content, and succeed at achieving more traffic.

Bottom Line : with proper application of visuals, and correct adoption of techniques, content marketing can surely help you generate brand awareness, build relationship with your customers. The reason why I listed these stats is that I wanted to signify how content marketing is the present and future. You can utilize these stats to determine how your next blog post can be.     

Six surefire youtube Tips

YouTube is a very popular site to get noticed on. If you follow a few rules, do some easy tricks, it won’t be tough for you to go viral on the site. Recall the hundreds of people who went from being ordinary people to celebrities overnight with the help of just a couple videos.
But for every person whose videos are lapped up by YouTube users, there are others who have trouble finding viewers for their videos. A video on YouTube is not just about the video – it is as much about making a great video as it is about properly channeling, promoting and sharing your creation. Here are a few tips you can follow which will help you to buy YouTube views cheap:

1. Make sure your video file is named accurately

If you are uploading a video about dogs, make sure the word “dogs” is there in the file name. Do not give random names like “asddf”.

2. Give a good title

This can never be stressed enough. It is of the utmost importance to title your video with catchy and relevant keywords. The titles should be short, yet engaging enough. It should attract your viewers’ attention without giving away too much. Do your research properly. One trick is to name your video something similar to one of the top videos in the same category. That way, your video has a greater chance of showing up in the “Related Videos” section, thus helping you to buy YouTube views.

3. Don’t forget to add in the description

Many people tend to overlook this, thinking that a good title will suffice. No, it won’t. You need to make sure you fill out the Description section. This is an important step, and you need to take it seriously. Describe your video as aptly as possible, making sure you write out at least 2 paragraphs.

4. Use as many tags as possible

In the Tags section, use as many keywords from your title and your description. Use relevant tags, and use as many tags as you can. That way, your video will have a greater chance of showing up in people’s search results. For example, if you are posting a video about your sleepy cat, it would be good if you could use tags such as “sleepy”, “cute”, “cutest”, “cat”, “cats”, etc…

5. Share your video

This is a pretty easy way of attracting views. Always remember to share your video as soon as you finish uploading it. The quicker you share your video, the more chances it will have of attracting eyeballs. If you wait for a couple of weeks and then share your video, it will hardly have any effect on the YouTube community. Make use of the connectivity social media provides and share your video on all social networking sites you are a part of – Facebook, Twitter, etc… You get the drift. E-mail the video to your contacts, and add in a line asking them to share it if they like it.

6. Remember to allow Comments and Embedding

If you restrict the posting of comments and don’t allow embedding of your video, you will miss out on a lot of traffic. The beauty of the Comments section is that it gets people involved. One person starts a discussion, their friends come in and join in, and you get a whole load of viewers. Embedding works in a similar way, as it allows your video to be shared all over the Internet, and anyone – irrespective of whether they have access to YouTube or not – can watch it.

successful online marketing expert.

Today I will give you a massive idea about blogging and

Online marketing.

Do you want to become a successful blogger

 or a successful online marketing expert?

have you any idea how to start?

if you don’t have any idea

then I will help by giving some tips. First of all you

need a mentor.  Today I will introduce you with

a most successful online marketer

in the  world who helps  the people.

His name is neil patel. He has helped me as well.

He is an

  Entrepreneur and Online Marketing Expert.

He  is co-founder of Crazy Egg, Hello Bar and

 KISSmetrics. He helps companies like Amazon,

 NBC, GM, HP and Viacom grow their revenue. 

And he can help you also. You can follow his blog.

Surefire SEO Tips

Throughout this article I will give you some surefire SEO tips of 2016. Search engine optimization is a process which requires a lot of work, a lot of time and a lot of passions. We will dive into more about how to do SEO. But before that it’s important to set some expectation. SEO is a bit different than other marketing strategies and understanding these differences will help us to measure a successful SEO campaign.

A Complete Surefire SEO Process

SEO is a long time process and it builds a long time value. It takes time to develop and execute on your strategy. You should follow some essential steps. Such as_

•   Execute strategy
•  Research keyword
•   Create content
•   Build links
•   Resolve technical issues

It’s a never ending process. There is always work to be done. SEO is not a onetime project. It’s a process that you should continue for the long hole. Because search engine are always trying to improve their product to help deliver results that people want. So they always try new things. Sometimes this changes are algorithmic other changes are more about feature or different ways of presenting different kind of content to users. Search engines will keep making changes to enhance the experience for the users. So we have to work with this changes.

What Have To Do Before You Starting Surefire SEO Campaign

1.       Keyword Research: Before you start optimizing your website you need to know what you’re optimizing for. Your first step of the surefire SEO campaign will be finding less competitive keyword that you have to focus.

Keywords

•   The search terms people enter into search engines.
•   The bottom line is that people all over the world are typing in all kinds of keywords every second of every hour of every day and it’s important for us to understand what the type and so we can optimize a pages to begin the search results for those terms.

2.       Keyword distribution

Keyword distribution is the process of the signing key words to specific pages on your website.  This is an important step in the content creation process. Distribute your targeted key naturally. Keyword distribution-

•  Keyword in h1 tag/Meta title tag
•   Keyword in meta description
•  Keyword in content

3.       Website decoration

Search engines never rank the ugly looking websites. So it is very important to decorate your website. Your site’s navigation system must the perfect that visitors can browse it easily. It will be helpful to reduce your site’s bounce rate.

4.       Good quality content

Never write content for the search engines. Write content for the human being/visitors. Your content should be more informative or educational. You can use non-text element like images or videos in the content. Read more about it.

5.  Robots.txt

Search engines will always try to crawl your links for as much additional content as they can find to index. Sometime you might have pages like contact, Join us, Member or personal page that you don’t want to index. You can set rules for the robots that which page they can index and which not. You can do this by uploading Robots.txt file to your root directory.

 6.  Google Webmasters tools

I will give you some surefire SEO tips here. Your site mast be verified by Google Webmasters tools. Let's take a look at how to use the very basics of Google Webmaster tools to learn what information Google has about your website as well as provide Google with a

few instructions about how to index your pages. The first step is to go to

google.com/webmasters/tools and sign in to your account. This will require a Google account. Just click ADD A PROPERTY (Red button) and put your website URL into the box.

If you don’t already have any Google account like Gmail account, you have to create one.

7.  XML sitemap

It’s important to understand how search engines discover new content on the website. Search engines identify new content is by filing links much like you and I locally through links to go from one page to another page. Search engines do the exact same thing to find an index content. If you want to make sure that search engines pick up your new content you have to create a XML sitemap. XML sitemap is really just a listing of your pages content and a special format that search engines can easily read.

How to generate more traffic for your website

How to generate more traffic for your website

Nowadays, a lot of people have their own websites. It thus becomes obligatory to stand out from the common crowd. The more popular your website, the more traffic you will be able to draw.
You can make use of the following tips to make your website more popular, to increase your search engine rankings, and to get more website traffic:

1. Have quality content

Content is very important. Base your website on a topic you are well versed with. You need to focus on one thing you are truly passionate about, even if it means undertaking a few risks. The Internet is not restricted to your geographical location – your audience is universally global, and you need to produce content which will appeal to the masses all over. The plus side of this is that you will find a lot more potential customers who will want exactly the things you have to offer.

2. Update at regular intervals

You can’t expect your website to flourish if you update it once every six months. You need to be regular, and get into a routine of creating new content.

3. Always remember the golden rule: Quality over Quantity

You don’t have to be superficial and jam-pack your website with a load of unnecessary material. You might think that people will tend to ignore your site if you don’t have sufficient quantity, but think this way: the more superficial content you have, the more likely users are to simply skip your site. It doesn’t matter if you have less content – just be original!

4. Design smartly

Your website needs to be visually appealing so that people don’t get tired of looking at it. If you can’t trust your own choice (it’s totally okay – you just might not be the artistic type), get a graphic designer to work on the design for you. While that calligraphic font might look very classy, you cannot use it if you find yourself spending more than a minute trying to figure out what the text spells. Also, keep the color scheme muted. You don’t want to make your readers back off with garish colors which are not very easy on the eyes.

5. Keep your text evenly distributed

Use short, to-the-point paragraphs as much as you can. No one wants to read an article which goes on forever without so much as a paragraph break.

6. Use tags and keywords

This is very essential for increasing your search engine rankings. A few good places where you can include your keywords are the titles and URL’s. Keywords are a very good technique you can make use of to capitalize on current trends on the Internet, and also to buy website traffic.

7. Build up a network of back links

Back links – also known as incoming links – are one aspect you should pay a lot of importance to if you want to popularize your website. However, don’t go spamming. Post articles with your website’s link on relevant websites/blogs/articles. Your articles should be engaging and informative, and not posted just for the heck of it.

8. Concentrate on your domain name

All said and done, you cannot neglect this. Choose a good domain name which is not too complicated or too tough to read.

5 SEO tips to get more followers on Twitter

Today, people swear by social networking sites. No matter where they are or where they go, their social networking sites follow them round the clock. Whether you ate a new flavor of ice cream or tried on a new dress, the first thing you want to do is update it on Twitter. However, sometimes it may be disheartening if you have some amazing news to share but not many people to listen to it. So how can you get more followers on Twitter?

1) Proper profile

The first step to getting more Twitter followers is to create a profile that is real and describes the person you are. You should have your own photo on the profile and the description should match the person that you are. If people get an inkling that your profile is fake or does not describe you appropriately, there is a possibility that you will not get more followers on Twitter. Even when you choose a profile picture, always choose the one where you look straight into the camera. Avoid using photos which have you looking in weird angles or giving weird poses. Save that for something else.

2) Good quality Tweets at regular intervals

Your Tweets should be of good quality. To get more Twitter followers, this is a crucial step. You need not always Tweet about your personal thoughts. There are a variety of topics that you can Tweet on. Expand your horizons and make sensible Tweets. Also, you must Tweet on a daily basis to make contacts with fellow Twitter account holders. Make your account fun and compelling with links to quirky news stories and interesting pictures and sound clips.

3) Hashtags

This is an absolute must to get more Twitter followers. It is an extremely simple way to connect with people who share the same interests. When you use hashtags, your visibility on Twitter increases and it enables you to get more followers on Twitter. Add hashtags to your Tweets as often as possible. Another tip that can be helpful is using the hastags that are trending. There is often a tab that shows the trending hashtags and using them could be your golden ticket.

4) Unfollow the ones who haven’t followed you back

To get more followers on Twitter, this is an essential tip. This is important in case of the follow limit. You will first face a problem when you have followed 2000 people. There is a rule that says if you follow 2000 people and if you do not have 2000 followers, you cannot follow any more people. So always unfollow the ones who haven’t followed you back.

5) Using other sites to promote your profile

If you want to get more followers on Twitter, use the link to your profile on your blogs or websites and other such social networking sites where your profile will be viewed.

Six surefire SEO tips to get real Facebook followers

You sign up on Facebook, build a Facebook page and expect that your page will automatically garner likes, thus providing a great boost to your business? Yes, while you certainly can dream, you also need to make sure you are doing the necessary things to get you right there on top. Fans will not magically appear to give you that added boost.

You need to lure people to your page on Facebook. While there are loads of ways you can go about doing this, there are some things you absolutely need to know. Here are a few surefire tips which will definitely go a long way in helping you to get more Facebook followers.

1. “Inviting all your friends using the “Suggest Friends” option is very important” – this is a BIG MYTH.
While it may be important, it is not a very important strategy, and certainly not the most important. You can choose to skip this step without putting much thought to it. Why? Because this strategy might backfire. Here’s why:

- Facebook allows users to “Like” a maximum of 500 pages. Your friends might want to be selective.
- Users tend to overlook fan page suggestions/requests, and with the increasing number of pages being created, your page has a huge chance of going unnoticed among the pile of page suggestions.
- You really cannot expect all your friends to like your page, and you certainly cannot pursue them to join your page even if they have no interest in it. It is totally counterintuitive to the ethics of social media.

So, you might as well give this option a miss, and look at the other options you have on hand. Which are:

2. Embedding Facebook widgets on your website/blog

You can choose any of the Facebook Social Plugins and display them on your personal website/ blog. Generally, the “Like” button widget works best. That way, people who visit your website can “like” your Facebook page from the site itself.

3. Make a gripping Welcome video

This is one of the best – and most creative – ways of attracting your target audience. All you need to do is create a striking landing page with an equally eye-catching video, explaining exactly what your page is about, who you want on board, and why they should be your fan. Gradually, you will see a conversion from visitors to fans.

This is one of the best methods possible for helping you to buy targeted Facebook fans.
4. Place ads

Using Facebook’s Advertising feature, you can advertise your fan page. This can be done on a nominal budget, and will not burn a hole in your pocket. Your ads will be shown alongside users’ news feeds, and they can like your page right from their news feed itself. Additionally, Facebook also displays a list of how many of your friends have already liked the page, thus providing social proof.

5. Link your Facebook account to Twitter

Whatever you post on Facebook will automatically get posted on Twitter, thus doubling your chances of increasing your fan count! You can choose yourself which of your posts gets posted on Twitter.

If you are wondering about the 140 character limit that Twitter has, as opposed to the 420 character limit Facebook imposes, Twitter simply truncates a long post to its 140 character limit and inserts a link that will redirect anyone who clicks on it back to your fan page. Simple enough, right?

6. Share your page

Periodically – and especially when you think you have added prospective fans to your friend list – go to your page, and make use of the humble “Share” button. Add an interesting comment mentioning any exciting updates, news, incentives, etc…

Thus, by making use of all these strategies, you can increase your follower base on Facebook.

Six surefire SEO tips To Optimize Your Blog

Throughout this article I will try to give some surefire SEO tips about optimization process of your very first Blog.  SEO is an important step in optimizing your blog so that internet users can find your site when searching the web. Many people are not familiar with the in-and-out workings of SEO usage. It’s important to know that Google’s robots are more intelligent than ever and can pick up on poor quality posts with a lot of keywords in it.

Surefire SEO tips for writing the best article

It’s suggested that you write the best article possible with your audience in mind and not just for the Google search engines. Traffic will come easier if you keep this method and SEO practices in mind.

SEO tips for Setting up your blog

It’s important that you understand SEO as soon as you launch your blog. You also need to know the goals you want to achieve with your blog. Trying to get your blog on the first page of Google is a really good goal to set. Make sure that your blog’s design is as clean as possible. Your fonts need to be easy to read and eye-pleasing. Having a simple and clean blog design makes it a lot easier for Google to find your articles.

Researching Keywords

Before your articles are able to rank high, you need to place targeted keywords that will help you rank in Google’s pages. However, you can’t just pluck keywords out of thin air.  You have to research keywords that will fit best with your blog. There are paid services, but the best free one is the keyword tool directly from Google. Think about words you want to use in your blog posts to draw potential readers. Once you know what they are, plug them into the Keyword Planer Tool and research their Search volume .

When picking keywords to use, you need to notice the Global Monthly Searches, CPC and Competition. The GMS will show you how popular a keyword is and how many people searched for that item within a month. The higher the number is on the word, the more traffic you will get if you use it.

The CPC will tell you the average cost per click for that keyword in Adwords.  High converting keywords are extremely expensive and will give you visitors that are more likely to relate to your business.  Competition will tell you just how hard it is to rank with a specific keyword.  If the keyword has a high-competition rate, you will have a hard time ranking with that keyword. The lower the competition number, the better!

The keyword tool will suggest other keywords for you to use so it’s a good idea to use them to make your ranking more successful. Some people choose to write articles and include keywords into the article as they’re writing it. Other SEO writers will write the articles they want to the best of their abilities and then research and add the keywords.  This really depends on what the keyword user feels more comfortable with doing.

SEO tips for making search engine friendly  URL

URLs are important to articles being ranked on the internet. It is a good idea to keep the URL short so that the robots can read it easier. Make sure your URL has the post name in it (the post name should have keywords in it).

SEO tips for making search engine friendly Title Tags

Titles are extremely important because they’re the first thing to be shown in the Google search engine results. And the first thing a reader will see is your title when they search. This means your title needs to have a call of action that will make the searcher click on your site. It also needs to be compelling with well-researched keywords in it.

Meta Descriptions
The description is the second thing they see in search engines. The Meta Descriptions should be carefully written along with the title. This can make your description increase or decrease in the click-through rate. Make sure you place all your keywords in the top of the description so that the robots can find it faster.

Body Copy
Last but not least, placing keywords strategically in the body is the most important thing you can do to get it ranked in search engines. An important SEO hack to know is that you need to write for people and not the search engines. People don’t want to read articles poorly written for SEO robots. If you over-optimize your blog post, Google will know it and you will never rank. Take the keywords that you researched and place them naturally throughout the article.

How to approach A Good Web site design Company

In the age of World Extensive Web each and every business wants the place over world-wide-web because it will increase their visibility and prospects reach in which product as well as services simply.

The website is the online representation of your respective business which in turn also build your web reputation and the wonderful starts to help trust anyone. The important thing is that your particular website ought to be user pleasant and search engine optimization friendly. For the work of designing it is better to receive services of site designers because they are not just expert they know from the steps linked to designing the perfect website. Some web designer takes this task seriously since they do it for the living but some do it for entertaining. Those acquiring it seriously are the suitable option when making a web page but don’t forget there on the internet there are many organizations and individuals offering their own services however, not every types information can be accurate.
Some details which might be of interest when selecting a suitable website design company are the following:
Take into account their pertinent experience:
This is actually interesting there are various experts offering their own services but it is usually important likely good for your required website design and development. For example, if you require an e-commerce web site then it’s best to hire an authority who possesses experience inside designing e-commerce website. Although makers perform research and analysis of any business before starting but definitely it will take time. It is also the place of thing to consider that with regard to web designing different equipment available by which different website design is possible. It is dependent upon the requirement of the clients as many require straightforward HTML web sites, some have to have e-commerce internet websites, some like a fully well-designed database driven powerful website and many aim for a website making use of their own CMS program.
Conclude a comprehensive Deal:
A good web style company provides you with a cope officially when you select any web page design company. It can be like a new proposal as well as a contract which often covers nearly every detail with regards to your essential entity. An estimate outlines what the web designer will work and the length of time it will need, the cost, what you’ve got agreed to offer and other conditions discussed in the flesh with the organization. The offer is the ultimate way to reduce the particular disagreements, when arises, between you and also the company.
You can easily locate various website design companies on the net but perform some background research and opt for it.

Creativeimedia.co.uk is a team of website designers, developers and web optimizer based in Essex. creativeimedia.co.uk specializes in Essex Website Development, Development, Search Engine Optimization and Promotion. Please feel free to checkout or get our servcies at Colchester website design

White Hat SEO vs Black Hat SEO -What Is Best Practice?

SEO techniques can be classified into three categories.

1.       White Hat SEO

2.       Black Hat SEO

3.       Gray Hat SEO

White Hat SEO refers to any practice that improves your search performance on a search engine results page (SERP) while maintaining the integrity of your website and staying within the search engines' guidelines and condition. I will explain the white hat techniques letter in this article.

Black Hat SEO: Black hat SEO is a shortcut technique to rocket any site to the #1 spot in Google. These kinds of techniques are not approved by the search engines. Search engine like Google has several types of penalty system against the Black hat techniques. So there are lot of risk at that techniques.

Gray Hat SEO: Gray hat SEO is a mixture of White hat and Black hat SEO. Gray Hat SEO techniques are less effective than Black Hat SEO, but can reduce the chances of penalization by any algorithm update to an extend, which are mostly in Black hat.

Why you choose white hat SEO?

1.    First of all, it is totally risk free.

2.    Black hat SEO is very expensive.

3.    Black hat SEO always carries risk.

4.    Whereas Black hat technique is very expensive, so you have to take a big risk of losing money.

5.       White hat SEO is a long term process and it will serve you for a long time.

White Hat SEO-Best Practice (On page)

• Keyword  focused quality content ( White hat SEO Technique )

“Content is king” is far more than just a buzzword in recent time. Your content must be keyword focused. Even you might have penalized, if you don’t keep in mind this matter when you writing your content. Make your content as long as possible. Your content should have minimum 400 words. There is another most important matter you should keep in mind. That is content duplication. You must avoid it.

•   Meta Titles and Meta Description (white hat -technique)

Meta title tag is the main text that describes an online document. Meta title elements have long been considered one of the most important On page SEO elements. Meta title tag is visible to users and to search engine robots. So it shows the search engines and your visitors what your page is about. So your Meta title should be eye catchy and keyword focused. Your Meta should be in 55-60 characters, because Google typically displays the first50-60 characters of a title tag, or as many characters as will fit into a 512 pixel display. Please take a look how your Meta-title appears when a link to your site displays in the search results (SERP):

Meta description (white hat seo technique)

Meta description describe subject of your content. It is very important. It is visible in search engine result page (SERP). Maximum user click your site’s URL only watching your title, but there are some advanced user (might be 20% or more), they must read the Meta description. After reading when they become sure that, this is the site that he/she is searching for then they click on the link. So it is very important.

Code sample:

<head>
<meta name="description" content="This is an example of a meta description. You must keep your keyword in Meta description.It will be in 160 to 170 characters ">
</head>

•   Website contains 30 plus pages or posts (White hat SEO)

Google is continuously improving its search algorithms to improve its search performance.  Google always want to show the best possible result to its users. Google does not like thin affiliate sites. So it will be a very difficult task for you to rank with 5-6 page or post. Your page should be minimum 25, but 30+ is very good.

Use structural (Semantic)Mark UP

• Keyword Research and effective Keyword Use

Keyword research is fundamental to almost everything you do online. You can’t start search engine optimization without specific Keyword. So keyword research is very important.

        White hat SEO (Off page)

Quality Inbound links

This is the most vital issue in white hat off page SEO.  All most 90% website had been penalized in 2011 only for spamming. In 2016 Google has become more intelligent. You have to ensure that your site’s inbound links/ back links are come from relevant sites. Another one thing is very important, that is bad neighborhood.

Some Dead Link Building Tactics You Should Avoid.

If you able to avoid these kind of link building then you can pass the Google penguin algorithm and that will be the white hat SEO link building.

Paid links

It doesn’t matter whether you are buying or selling paid links. You might be penalized. After the Penguin update, Google has clearly stated to stay away from these types of links.

Article Directory Links

Before 2011 article directory links were easy to acquire by spinning content and it was working also. But in the post-penguin era, this kind of links has no value; even it can be the cause of penalty.

Reciprocal  link

Reciprocal link were popular for years. The whole concept of “you link to me and I’ll link back to you” was a common practice. However, Google stated it became abused, and no longer provides any SEO value.

Low quality directory links

Recently many old ( free) directory have been de-indexed by Google. But there are still some industry-specific directories that are good for links and for traffic. So we should avoid low quality general directory.

Some very essential tactics every SEO expert should Know!

Some very essential  tactics every SEO expert should Know!

Page Rank: Before starting SEO you mast have to check your or your client's website PR (Page Rank)

What is SEO

What is SEO?

"Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's"narural or un-paid (organic) search results".- Wikipedia. SEO is standing for "Search engine optimization". When we search on the Google or any search engine for any information, then