SEO techniques can be classified into three categories.
1. White Hat SEO
2. Black Hat SEO
3. Gray Hat SEO
White Hat SEO refers to any practice that improves your search performance on a search engine results page (SERP) while maintaining the integrity of your website and staying within the search engines' guidelines and condition. I will explain the white hat techniques letter in this article.
Black Hat SEO: Black hat SEO is a shortcut technique to rocket any site to the #1 spot in Google. These kinds of techniques are not approved by the search engines. Search engine like Google has several types of penalty system against the Black hat techniques. So there are lot of risk at that techniques.
Gray Hat SEO: Gray hat SEO is a mixture of White hat and Black hat SEO. Gray Hat SEO techniques are less effective than Black Hat SEO, but can reduce the chances of penalization by any algorithm update to an extend, which are mostly in Black hat.
Why you choose white hat SEO?
1. First of all, it is totally risk free.
2. Black hat SEO is very expensive.
3. Black hat SEO always carries risk.
4. Whereas Black hat technique is very expensive, so you have to take a big risk of losing money.
5. White hat SEO is a long term process and it will serve you for a long time.
White Hat SEO-Best Practice (On page)
- Keyword focused quality content ( White hat SEO Technique )
“Content is king” is far more than just a buzzword in recent time. Your content must be keyword focused. Even you might have penalized, if you don’t keep in mind this matter when you writing your content. Make your content as long as possible. Your content should have minimum 400 words. There is another most important matter you should keep in mind. That is content duplication. You must avoid it.
Meta Titles and Meta Description (white hat -technique)
Meta title tag is the main text that describes an online document. Meta title elements have long been considered one of the most important On page SEO elements. Meta title tag is visible to users and to search engine robots. So it shows the search engines and your visitors what your page is about. So your Meta title should be eye catchy and keyword focused. Your Meta should be in 55-60 characters, because Google typically displays the first50-60 characters of a title tag, or as many characters as will fit into a 512 pixel display. Please take a look how your Meta-title appears when a link to your site displays in the search results (SERP):
Meta description (white hat seo technique)
Meta description describe subject of your content. It is very important. It is visible in search engine result page (SERP). Maximum user click your site’s URL only watching your title, but there are some advanced user (might be 20% or more), they must read the Meta description. After reading when they become sure that, this is the site that he/she is searching for then they click on the link. So it is very important.
Code sample:
<head>
<meta name="description" content="This is an example of a meta description. You must keep your keyword in Meta description.It will be in 160 to 170 characters ">
</head>
<meta name="description" content="This is an example of a meta description. You must keep your keyword in Meta description.It will be in 160 to 170 characters ">
</head>
- Website contains 30 plus pages or posts (White hat SEO)
Google is continuously improving its search algorithms to improve its search performance. Google always want to show the best possible result to its users. Google does not like thin affiliate sites. So it will be a very difficult task for you to rank with 5-6 page or post. Your page should be minimum 25, but 30+ is very good.
Use structural (Semantic)Mark UP
Keyword Research and effective Keyword Use
Keyword research is fundamental to almost everything you do online. You can’t start search engine optimization without specific Keyword. So keyword research is very important.
White hat SEO (Off page)
Quality Inbound links
This is the most vital issue in white hat off page SEO. All most 90% website had been penalized in 2011 only for spamming. In 2016 Google has become more intelligent. You have to ensure that your site’s inbound links/ back links are come from relevant sites. Another one thing is very important, that is bad neighborhood.
Some Dead Link Building Tactics You Should Avoid.
If you able to avoid these kind of link building then you can pass the Google penguin algorithm and that will be the white hat SEO link building.
Paid links
It doesn’t matter whether you are buying or selling paid links. You might be penalized. After the Penguin update, Google has clearly stated to stay away from these types of links.
Article Directory Links
Before 2011 article directory links were easy to acquire by spinning content and it was working also. But in the post-penguin era, this kind of links has no value; even it can be the cause of penalty.
Reciprocal link
Reciprocal link were popular for years. The whole concept of “you link to me and I’ll link back to you” was a common practice. However, Google stated it became abused, and no longer provides any SEO value.
Low quality directory links
Recently many old ( free) directory have been de-indexed by Google. But there are still some industry-specific directories that are good for links and for traffic. So we should avoid low quality general directory.
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